There are many competitors of Burger King like McDonald’s, Wendy’s, Subway, KFC, and much more. Many pizza chains like Domino’s, Pizza Hut, Papa John’s Pizza, etc., are also giving tough competition to Burger King. To catch up with its competitors Burger King keeps on making the menu diverse. Presently, Burger King’s international expansion is the more prominent force for its expanding target audience. McDonald’s poses the biggest threat to Burger King because of its more prominent name in the market. Burger King is trying to tackle this competition by increasing menu choices and developing unique marketing strategies.

McDonald’s:

McDonald’s is probably the biggest name in the fast-food industry. Its franchise network is spanning to over 120 countries and operates in more than 36,000 outlets. On the other hand, Burger King outlet stands at under 18,000 in 100 countries. McDonald’s has made a recognizable name in the market because of its extensive marketing strategy. The rivalry between both the names started as “Burger Wars” with the audience on both sides. The Whopper of Burger King seems to challenge the Big Mac in this burger war. McDonald’s is the largest fast-food chain based on revenue. Burger King loses this revenue war with McDonald’s. McDonald’s has been in this fast-food market for over a considerable period making it better acquainted with the market, and therefore, it is the direct competitor of Burger King.

Wendy’s:

Wendy’s is also an American fast-food chain operating worldwide in multiple countries. It is also among one of the fiercest competitors to Burger King and other fast-food chains because of its diverse menu and global expansion. Wendy’s is known for serving burgers, fries, soda, sandwiches, fried chicken, and much more. The sauce of Wendy’s is unique and earns the most applause from people. Wendy’s generates neck-to-neck revenue with Burger King every year. 

Subway:

Subway is an American food chain particularly known for selling sandwiches. While Burger King is more famous for burgers, the sandwiches at Subway give it tough competition. The revenue generated by Subway is also commendable which is over $10 million every year. Subway also serves cold sandwiches, which gives it a plus point. They design customizable sandwiches which also play a big role in expanding the audience. It is constantly expanding stores and getting worldwide recognition.

KFC:

KFC is an acronym for Kentucky Fried Chicken. It is US based fast-food chain. Fried chicken is the main specialty of KFC along with other items like burgers, fries, sandwiches, and beverages. KFC has established a global market with its amazing fried chicken and chicken wings. It has opened more and more branches in recent years. It generates more revenue than burger king and operating income. KFC is the direct competitor of Burger King in terms of menu, global expansion, and sales volume. 

Domino’s Pizza:

Domino’s Pizza is another biggest competitor of Burger King. While it is not a burger chain but its fast-food market seems to overpower Burger King’s giving it tough competition. Domino’s serves the best quality pizza and its unique flavors at low prices are becoming a top choice for customers. In 2020, Domino’s generated a revenue of around 12 billion which is higher than Burger King’s. Domino’s is also launching burgers to also grasp the attention of burger lovers. Burger king is getting fierce competition from Domino’s because of its diverse marketing strategy.

Conclusion:

Burger King has several competitors from all across the globe. Pizza, burgers, and sandwiches are top choices of people looking for delicious fast food and above listed restaurants are amongst the best known for providing them. Other chains like Taco Bell, Chipotle, Papa John’s Pizza, and Popeye’s are also among the competitors of Burger King. To tackle this fierce competition Burger King needs to expand its target audience. Also, providing healthier alternatives can increase its audience and eventually, revenue. Burger King can also start multiple affordable combos depending on the location to fulfill the needs of people. Competition in the fast-food market is inevitable and providing a diverse choice to the audience is the only way to stay on the top.

Who is the biggest competitor to Burger King?

McDonald’s is the biggest competitor of Burger King.

What is Burger King’s competitive advantage?

Its cost leadership and broad differentiation.

What is the biggest fast-food rivalry?

McDonald’s Vs Burger King is among the biggest fast-food rivalry.

What is the biggest fast-food chain in the world?

McDonald’s is the biggest fast-food chain in the world.